With approximately 2,000 restaurants and 39,000 employees, Panda Restaurant Group, a long-time LSI customer, is a world-leader in Asian dining experiences and the parent company of Panda Inn, Panda Express and Hibachi-San.
Whether through sharing good food with guests or providing opportunities for professional and personal growth with associates, all are embraced in a genuine family environment that is uniquely Panda.
As part of their ongoing efforts to maintain a modern, welcoming environment at their restaurants, Panda Express wanted to use technology to help keep customers engaged while ordering food and enjoying their meals. Reduce Printed Item Inventory and Waste While printed signage will always play an important role in restaurant marketing, Panda Express sought to reduce their need for paper signs and other printed communications – much of which can become outdated and unused inventory.
The ability to communicate various promotions and meal options throughout the day was important to Panda Express. The company needed a way to push digital messages to multiple restaurants in real time – all at the same time.
To help reduce costs without sacrificing the quality and quantity of their communications, Panda Express was investigating digital solutions in order to decrease their need for printed signs, posters and other items.
We’re very impressed with LSI’s dedication to the customer. The company provides valuable insights to grow, learn and change with us.
– Adrianna Catania, Marketing Department at Panda Restaurant Group
LSI’s Digital Signage, Flat Panel Television Monitors and Digital Menu Boards LSI provided Panda Express with onsite assessments; consultative services; hardware and software acquisition and installation; content creation and management, as well as training and support.
Digital signage was a key component of the solution – giving Panda Express the ability to promote special offers, community involvement and other important information about the company.
In addition, to help keep customers engaged and entertained while at Panda Express, LSI installed flat panel monitors to broadcast live television.
Digital menu boards were also installed in place of traditional printed signs and posters. Digital menu boards give Panda Express the ability to easily change their offering in real time while displaying high-quality images to customers.
Following the installation of LSI’s digital marketing and communications solutions, Panda Express was able to enhance the customer experience at hundreds of their restaurants.
LSI’s digital solution also created cost savings by decreasing the use of printed marketing materials. As a result, the need to maintain an inventory of printed materials was reduced, minimizing the waste associated with disposing unused or outdated signs, posters and other printed items.